Core idea: A photo is not evidence unless it's anchored to where, when, and why it was taken.

Angle: Shops take plenty of photos. The problem isn't volume — it's orphaned images.

Key Points

• A dent photo without panel context is a guessing game
• Close-ups erase scale, orientation, and location
• Estimators waste time reconstructing reality from fragments
• Supplements increase when context is missing
• Insurers don't trust photos that tell no story

ShopFlow Positioning

ShopFlow treats photos as observations, not files:

• Photos are captured inside a guided flow
• Every image knows its panel, position, and purpose
• Context travels with the photo automatically

The Real Reason Supplements Feel So Painful

Core idea: Supplements aren't the problem. Late truth is.

Angle: Most supplements happen because reality was discovered after the system thought the job was "known."

Key Points

• Initial estimates are often built with partial information
• Damage reveals itself during teardown, not intake
• Communication gaps delay discovery
• Supplements feel adversarial because evidence is scattered
• The insurer isn't reacting to the damage — they're reacting to uncertainty

ShopFlow Positioning

ShopFlow creates a timeline of truth:

• Intake, teardown, discovery, and changes are tracked as they happen
• Evidence accumulates instead of appearing suddenly
• Supplements become documented evolution, not surprise

Why "Just Text Me the Pics" Is a Trap

Core idea: Fast communication isn't the same as durable communication.

Angle: Texting feels efficient — until you try to find something later.

Key Points

• Photos buried in message threads
• No shared visibility
• No audit trail
• No guarantee the right person saw it
• Context disappears when phones change or people leave

ShopFlow Positioning

ShopFlow replaces side-channel communication with job-attached communication:

• Messages live with the vehicle
• Photos are never detached from their job
• Anyone with permission sees the same information
• Nothing depends on one person's phone

From Chaos to Continuity: What a Single Source of Truth Actually Means

Core idea: "Single source of truth" isn't a buzzword — it's an operational survival strategy.

Angle: Most shops think they have a source of truth. In reality, they have several partial ones.

Key Points

• Multiple systems each claiming authority
• Humans acting as the glue between them
• Truth drifting as jobs progress
• Decisions made on outdated information

ShopFlow Positioning

ShopFlow defines truth as:

• Observed, not assumed
• Captured once, reused everywhere
• Updated as reality changes
• Visible to everyone who needs it

"When everyone sees the same reality, alignment stops being a meeting and starts being automatic."